Hello everyone! Stick with me I will uncover everything possible about it today in an interesting way. For your knowledge, meta keywords are the keywords that are incorporated into the HTML code of a web page to tell search engines what the page is all about. What keyword variations search users may use to reach my content? People started misusing this feature by incorporating their targeted keywords to rank for without quality content. Yoast SEO plugin alerts you if you enter any stop word (is,are.for etc) in the focus keyword input field. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes. What topic is my content speaks mostly about? Before determining focus keyword for your posts, ask yourself these questions: After answering these questions, you should be ready with some basic keywords. But repeating phrases or needlessly stuffing your character count doesn’t work. How to Write Articles Around SEO Focus Keywords, 5. For example, consider following keywords in descending order of diificulty, If you select “shoes” as your your focus keyword, you may end seeing no traffic from Google because it is very difficult to rank for seed keywords like these. Let us now understand it more clearly with some practical examples. Because these articles deliver every possible descriptive detail of “paracetamol” (the focus keyword). Stick with me I will show you an easy way to do that. This is an example to select multiple focus keyword and not explaining you to select best focus keyword for your post. You enter it in the input field just for SEO assessment of your content. Thanks for this informative post. How To Find The Best Blog Names – 19 Quick & Easy Formulas, What Are LSI Keywords – How To Easily Boost Your SEO, 9 Easy Ways To Get High Authority Backlinks in 2020, SEO Footer Best Practices – 7 Facts You Need To Know, Google Analytics for Bloggers – 9 Metrics To Watch Closely, Rob Powell Biz Blog So, no need to worry about setting a focus keyword for your home page. Instead, focus on key concepts covered in your abstract. Pick a great focus keyword for your existing or new pages and posts for SEO. What user search queries my content is relevant for? Decide your focus keyword first and then optimize your content for that focus keyword. Dedicate each of your page to a single focus keyword and write outsmarting content around that keyword. Hope this guide helped you resolve that problem and explained everything about focus keyword and its choice. Multiple Meta elements with different attributes can be used on the same page. (do check it out). Keywords are also your free* ticket to an audience for your website content. Another good way to use this is when you are considering a number of (long-tail) focus keywords. Your page will rank higher in the search results. This plugin uses focus keyword to assess how good you have optimized your content around your supplied keyword. Better concentrate on long tail keyword like “casual shoes california”(even though search volume is less for them, it is relatively easy to rank for them. Thanks for your comment, much appreciated! So, try to reach that density in the natural flow,and don’t bother even if you don’t reach 2.5% keyword density. within 3 or 5 DA points), you have a good chance of ranking for that keyword, But if the results on Page #1 of Google all have domain authority that's way above your DA, you need to find a less competitive keyword, Type your keyword into Google and scan the results, Look at the topics and sub-topics covered in the top 5 articles on Page #1 for your chosen keyword, Write an article that covers more topics and sub-topics than any of the 5 articles you examined, Why your SEO focus keyword should be a long tail keyword, How to research and write content around your, How to optimize your content for your SEO focus keyword, How to find variation of your seo focus keyword. Those should have been an additional way for webmasters to provide search engines with even more descriptive information about their site, thus rank better. It is never a 2000 word long page to evaluate for SEO. SEO example 2: Updating an old article that used to rank. One of the top keywords in the world, “laptops” is extremely popular, yet vague at the same time. Then, create pages on your website with this keyword as the focus. and what is the right way to find one for my posts or pages?”. Here are some examples of ‘head’ keywords and long tail keywords: travel tips = head keyword; travel tips for families = long tail keyword; ... Find Focus Keywords With Good SEO Metrics - Monthly Search Volume. There is not any focus keyword generator tool available yet on the internet for that purpose. While using this plugin for SEO assessment of your posts, you may have wondered: “What exactly is the focus keyword? The results of that search would include hundreds of different kinds of items. Here are the Keywords that CNN.com uses: CNN,CNN news,CNN.com,CNN TV,news,news online,breaking news,U.S. Examples of focus keywords. How to Optimise for an SEO Focus Keyword, 7. Keywords are the terms that people search for while trying to find your site. On that note, be careful with spelling/capitalization. One of the most important tasks in SEO - and often the first thing an organic search marketer will do - is perform keyword research. I have created a blog {LulusLikes.com} to practice my SEO. This is a perfect example of how to use long tail keywords; the fact that when you focus on low competition keywords, you have the ability to rank well much faster. Here’s an example showing domain authority on Page #1 of Google for the keyword ‘seo for real estate agents’: And here’s an example showing domain authority on Page #1 of Google for the keyword ‘content marketing for lawyers’: Here are the steps I follow to research and write an article around an SEO focus keyword: Install the free Yoast SEO plugin and follow the SEO prompts until you have a green score: The Yoast SEO plugin checks to see if your keyword (keyphrase) is in the following places: With semantic indexing, Google now looks for variations of your focus keyword. I don’t recommend optimizing your page for more than one keyword. Focus keyword is not the keyword you tell Google to rank your page for. Key phrases (or keywords) are the cornerstone of your website. Let’s do simple keyword research on this to find focus keyword for this post. They have relatively low competition, but they also have relatively low monthly search volume. LearnThatWord is a complete solution. The important part about keywords is that they match the content on the desktop site. These focus keywords are called long tail keywords. Meaning that if you are running an oil change station, you should not have keywords relating to sushi. (you may be competing with big brands like Amazon). So search engines ditched valuing meta keywords attribute. Way back in October 2014, we wrote an article called How to Set Up Google Analytics.It was a detailed, how-to blog post with five short videos. This user-friendly keyword tool gives you great insights like, Important Note: High search volume keywords usually are highly competitive.Don’t compete with high authority domains if you are a beginner. By the way, we can help you directly with your focus keyword for individual WordPress pages or posts after you have researched what focus keyword you want. Let me explain: Following that type of strategy when you optimize your Amazon keywords on a listing can backfire, hurt your rankings, and ruin your Amazon business. But the focus keyword is the phrase which real human visitors see in your content and show interest on. Focusing on one keyword per page is best and recommended. But don’t underestimate long tail keywords – they are low hanging fruit and many a blogger has made a fortune by targeting long tail keywords. 7 Sales Metrics to Optimize for Your E-commerce, How Restaurants Makes Us Spend More Money, Subtly, Driving Brand Advocacy: Customer Success Edition, How To Organise Your Marketing to Make Sure You Nail the Timing. Here is a screenshot showing an example post that is missing the keyword in the main headline. If so, then you have a good chance of ranking for that keyword. Smartly sprinkle other related keywords (LSI keywords) in the natural flow and you may rank for them. Once you are ready with the table above, now it is time for applying our logic in step2 below. These are the top resume keywords recruiters, hiring managers, and ATS algorithms are looking for when vetting applicants. It’s important to understand this trade-off: low competition in exchange for low traffic. The page. The key concluding term that briefly indicates what your page’s content is all about. Here’s a story with a happier ending. Sort these keywords in the descending order of search volume and in the ascending order of difficulty score. After a long time I have found a nice and realistic content on keywords research and SEO. Now go to google search. I have read a lot of articles on this topic. This article does not contain a single descriptive sentence about what SEO copywriting actually is, but still ranks for it. This is the primary reason Yoast SEO plugin keeps meta keywords feature disabled by default in its settings and gives much importance to focus keyword. Choosing Focus Keywords Dec 17, 2014 - Posted by Lulus_Likes in Keyword Research, On-Page / Site Optimization, and Technical SEO Issues | 9 Responses | 3322 Views. The structure of meta keywords looks like this: . Please describe how I use Google search console . Articles that provide useful content that helps users take action. The keyword at SNo 4 “Best WordPress themes” having 14,798 average monthly global searches has low difficulty score of just 55. Vote up 1. A key advantage of long tail keywords is that people who type them into Google are much further along the buyer journey than people who type in ‘head’ keywords. Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords. Presume that you are writing a new post that lists best WordPress themes available for download. This article speaks about 17 powerful secrets that users can apply and take action. If you want to optimize your content for more than one keyword, you can take Yoast SEO plugin premium subscription. The focus word (or words in some cases) is the most important word in a sentence. Google understands your home page based on backlink anchor texts and the actual content on it. What do you think about keywords for real estate websites? Three examples of real world "A Grade" listings followed by the criteria to get yourself an A. Rob Powell shares the traffic building techniques that are working for him. No need to think of any focus keyword for contact page too. Don’t concentrate on more than one keyword in a single post: If you concentrate on multiple keywords in a single post, it looks unnatural for your visitors, and you may end up ranking for none among them. Click To Tweet. Hi Soumen, thanks for your comment: glad it was useful, Rob. Therefore, the best focus keyword for the post we are discussing now is apparently “best WordPress themes”. Google searchers put this keyword in the search box and will reach your content if you optimized it well around that. I wasn’t sure if I understood your question. (Once you properly optimize, Google will automatically know about what keywords your page is worth ranking for). Keyword research involves analyzing the words customers use in search engines to find your products and services, as well as techniques for targeting those keywords. Don’t know what to do? I am adding this section in this article to make it clear that you don’t need to bother about them anymore. And thanks also for your request – my next blog post will be about Google Search Console. Write 500-1000 words about that keyword and include the keyword 1% of the time (5-10 times). Google Keyword Planner is designed specifically for AdWords – don’t use it for SEO! So, what could have been the focus keyword for these top articles? 10 Good Abstract Examples That Will Kickstart Your Brain The 10 examples I’ve included here are all published, professionally written abstracts. If you want to get the most out of search engines, focus on longer variations of the head keywords. And that means you can get the same number of customers or sign-ups with a much smaller volume of traffic. Long Tail Keywords Deliver Traffic That Converts Better, Type Each Seed Word into a Keyword Research Tool, Find Focus Keywords With Good SEO Metrics, 4. Head over to this cool keyword tool KWFINDER by Mangools and type the keyword “WordPress” or “WordPress themes” in the search box and hit “find keywords” button. Here's an example: You can often find even more more examples in the 'searches related to' section at the foot of the page: Once your article is live, head over to the new Google Search Console and click on URL Inspection: Copy and paste the URL of your new blog post: You should see your new blog post in the search results within 24 hours. How to Get Your New Blog Post Indexed by Google, keyword that contains three or more words. And here are some paid keyword research tools: If you’re a beginner, look for keywords that have a monthly search volume of 50 to 1000. Originally published at victorvijay.com on October 2, 2017. initial configuration settings of Yoast SEO plugin, 34 Marketing Strategies That Yield Big Results in 2020, Digital Presence: Why You Should Consider It for the Success of your Business. It is relatively difficult to rank for general terms (seed keywords) than for long tail keywords. I suggest picking out 10 keywords and making them as specific as possible. Back in the days when Google depended on keyword iterations to understand pages. There’s no doubt that long-tail keywords are popular among content marketers, bloggers, and SEOs. You can find variations of your focus keyword in Google's 'auto suggest' feature. Then what is the right way to go about that? In the current version of the plugin, it’s called the ‘focus keyphrase’: In a nutshell: the ‘SEO focus keyword’ or ‘focus keyphrase’ is the keyword that you’re trying to get your article to rank for in Google. You can often find keywords like this at the very low end of search volume in Long Tail Pro (e.g 10 monthly searches). If your focus keyword contains any stop word you can simply trim it and leave rest of it in the input field, Let’s see some interesting things we come across while using Yoast SEO plugin associated with focus keyword, This is the premium feature of Yoast SEO plugin. Here are two reasons you should make your focus keyword a long tail keyword: Long tail keywords are relatively easy to rank for on Page #1 of Google. Targeting keywords are the phrases and terms tied to your industry, offerings, and audience. CPC: $0.94. But the focus keyword is the phrase which real … Keep it up. What should be focus keyword for my home page? Perform a Google search query for the keyword “Paracetamol”. If you don’t know about meta keywords in 2017, you need not worry about it because these are already outdated and are ignored by Google and other search engines. This is the example of content that provides every possible descriptive detail of that keyword. Customer-defining keywords 3. Ask yourself, 'If I wanted to find one of these products or services, what would I type into Google?' Popular tools like Google Adwords rely on keywords to sell customized advertising to interested people who are likely to convert into sales. I have found that the best guide to whether you can rank on Page #1 of Google for a given keyword is to do a search on that keyword and see if any of the sites that rank on Page #1 has a Domain Authority (DA) close to yours. Exact average monthly search volume (both global and country-specific), CPC rates and PPC advertising competition level (0–100 range), Keyword SEO difficulty score based on real Google top results (this is most important thing for choosing focus keyword) (0–100 range), Which websites are currently ranking on top of Google for that keyword and their domain and page authority information, Overall SEO difficulty score (0–100 range), Fetch some relevant and right keywords that suit your content. Keyword appears just once means that traffic from ‘ head ’ keywords my posts or?. Or post would be equal to a single descriptive sentence about what long tail keyword post offers to my?. 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